Cinematic frame from a Cisco commercial directed by ST Davis — silhouetted figures backlit in a dark interior

WEST PALM BEACH BASED VIDEO PRODUCER + DIRECTOR

ST has spent over a decade bridging ideation and execution in meetings and on set. The approach adapts to the brief — the visual standard doesn't. Rich texture, vivid color, award-winning results.

WOKING, ENGLAND

MCLAREN TECHNOLOGY CENTRE

2024

MCLAREN

FORMULA 1 TEAM

2025

Commercial directed by ST Davis for Cisco Webex featuring McLaren F1 drivers Lando Norris and Oscar Piastri — conference room and Webex device integration on the McLaren campus
Cisco Webex x McLaren F1 commercial directed by ST Davis — Lando Norris and Oscar Piastri in a behind the scenes production moment 
`Commercial directed by ST Davis for Cisco Webex featuring McLaren F1 drivers Lando Norris and Oscar Piastri — confere

Lando Norris

AND

Oscar Piastri

AND

Oscar Piastri

AND

ZAK BROWN

AND

ANDREA STELLA

AND

DANIEL RICCIARDO

AND

Lando Norris AND Oscar Piastri AND Oscar Piastri AND ZAK BROWN AND ANDREA STELLA AND DANIEL RICCIARDO AND

CIRCUIT OF THE AMERICAS

AUSTIN, TEXAS, USA

Times square, nyc, usa

40.7580° N, 73.9855° W

apple

A New Dimension in Collaboration 

Spatial video for Webex on Apple Vision Pro. The platform was still in development, so the process had to be invented alongside it — a custom-built 3D capture rig, real-time directing from inside the headset, and a production workflow that didn't exist before we needed it.The process was invention. The result was cinema you step into.

Director ST Davis operating camera on a commercial production — black and white behind the scenes from an outdoor shoot with crew
Behind the scenes on a video production directed by ST Davis — wardrobe and styling prep with talent and crew on set, black and white production still
3D spatial video frame directed by ST Davis for Cisco Webex on Apple Vision Pro — virtual meeting interface overlaid in a modern living room, captured in stereoscopic spatial video`

Nasa

+ lockheed martin

Commercial portrait by ST Davis originally shot for Cisco Webex — later selected by Lockheed Martin for the Callisto technology demonstration on NASA's Artemis I

"An image originally shot for Webex was discovered by Lockheed Martin and selected for their promotional material supporting the Calisto payload on NASA's Artemis missions. It wasn't created with a moon mission in mind — but sometimes the work finds its way to places you never expected.

Artemis

Bang +

olufsen

Product photography by ST Davis for Bang & Olufsen x Cisco — black wireless earbuds in open charging case on a geometric silver surface
Lifestyle product photography by ST Davis for Bang & Olufsen x Cisco — man wearing wireless earbuds in a warm, naturally lit living room
Commercial lifestyle photography by ST Davis for Bang & Olufsen x Cisco — woman using earbuds with smartphone in a minimal contemporary interior
Product photography by ST Davis for Bang & Olufsen x Cisco — wireless earbuds in beige and black colorways with open charging cases on a clean white surface
Close-up product photography by ST Davis for Bang & Olufsen x Cisco — detail shot of the B&O Cisco over-ear headphones worn in profile
Lifestyle campaign photography by ST Davis for Bang & Olufsen x Cisco — talent relaxing on a sofa with smartphone and wireless earbuds, soft natural window light

this is a collection of product marketing initiatives for webex by cisco

What is it?

“Meet the perfect portable smart desk device for hybrid work. The Cisco Desk Mini brings exceptional high-quality video and audio experience every time so you can always show up and look professional in meetings even from your kitchen or living room.”

Telly Award won by ST Davis for Bang & Olufsen x Cisco product campaign — recognition for commercial photography and video direction

2023 Telly - Silver Winner

General - Promotional Video

dANCING TO HOLD MUSIC.

“Like it or hate it, Cisco’s infamous hold music by ‪@timcarleton‬ has inspired a lot of memes, dance offs and parodies over the years. And while there is nothing wrong with rocking out to your favorite hold music, there are other ways to solve customer problems. ”

Telly Award for ST Davis — excellence in branded product content for Bang & Olufsen and Cisco collaboration

2023 Telly - Silver Winner

General - Promotional Video

Telly Award-winning work by director and photographer ST Davis — awarded for B&O x Cisco commercial production

2023 Telly - Gold Winner

General - People’s Telly

cx Experience

“Every customer journey should end with a solution and you need the right technology to power it.

Only Webex Customer Experience provides end-to-end solutions that come with full-featured applications needed to create customer delight and turn agents into superheroes.”

Agent x

“You didn’t hear it from us, but the Agency for Very Particular Problems uses our AI-powered omnichannel contact center solution with robust analytics and industry-leading security to tackle tricky challenges.”

Webex AI Agent

“To address rising customer expectations for helpful and immediate assistance, Cisco announced the new Webex AI Agent. This self-service concierge swiftly takes actions and handles customer inquiries with natural dialogue and conversational intelligence to eliminate wait times and provide faster resolutions. Webex AI Agent incorporates the latest in responsible AI and automation into the Webex Customer Experience portfolio. It will transform the experience for customers, eliminating the complexity and frustration they are accustomed to.”